Mobile Heroes Power Hour with Natalie Drozd 2020

Wednesday

,

November

25

3pm

CET

My Tried & Tested ASO Tips for Boosting Your App’s Ranking

By: Natalie Drozd

ASO is a critical part of any app’s marketing strategy, but with over 4 billion apps on the app stores, one of the biggest challenges that marketers continue to face is maximizing their apps’ visibility in oversaturated markets. Natalie Drozd, an experienced marketing manager from dating app, Hily, has tested the theories and identified the best practices that can help you boost your results and increase your organic user acquisition.

Join us to learn how important it is to update your app seasonally, track your competitor’s activity, and choose your keywords wisely. And since we’re nearing the time of giving, Natalie will share top tips to prepare your product page for the holiday season!

Wednesday, November 25 at 3pm CET

RSVPs Closed

WHY ATTEND A POWER HOUR?

Supercharge your skills

Join us for these marketer-led workshops where we spend 60 minutes diving deep into a specific topic. Each Power Hour will be limited to only 15-20 marketers to allow for maximum interactivity and learning.

Fuel your app growth

Between COVID-19 and the upcoming release of iOS 14, the mobile industry is rapidly evolving. Power Hours will focus on in-depth exploration of the topics most important to marketers right now.

Expand your network

Now more than ever, we are all in need of connection, networking, and knowledge-sharing. Join marketers from around the world for these valuable deep-dive sessions to learn while building your personal network.

UPCOMING POWER HOURS

Data-Driven Strategies for Creative Testing & Optimization in Mobile Gaming

Thursday, September 10
4pm Berlin / 10am New York

Sergey built the Programmatic Department at Playrix - one of the highest grossing mobile game developers in the world. While there, he learnt that creative optimization is one of the most important levers of success for all app campaigns. Join us as Sergey shares his insights on building creatives for different ad formats & channels, A/B testing, and creative optimization through data.

Sergey Grytsuk

CMO, ZephyrMobile
Formerly at Playrix & Wildlife Studios

Building a Content Marketing Strategy that Drives Conversions & Higher Customer LTV

Wednesday, September 16

1pm California / 4pm New York

Content marketing is a low-cost way to reach your ideal audience, build awareness for your app, and drive traffic to your App Store pages. The trick is to create content that tells a compelling story, is educational & valuable to your users, and wins the customer's moment of truth. Join Derrick to learn how he successfully executed content campaigns with LTV metrics that were double that of any other channel, and how you can how you can harness content marketing to drive more conversions and higher LTVs for your UA program.

Derrick Nguyen

Mobile Hero

How to Scale Your Media Buying Outside the Google & Facebook Duopoly

Wednesday, September 23
3pm Berlin / 9am New York

In 2020, $98B will be spent on mobile programmatic advertising. Google & Facebook play an important role in the mobile ecosystem, but the mobile ad industry is large and continually growing. Join Misha as he discusses the limitations of the advertising duopoly, and why you need to look at the entire mobile ad ecosystem to allocate your budget accordingly if you want your mobile ad campaigns to run successfully and boost ROI.

Misha Syrotiuk

Head of Ad Networks & DSPs

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Keep your business competitive, cater to your customers, grow your base with an online presence, and reach your customers anytime, anywhere.

Nicole Bansal is a host of exceptional ability. Studies show that a vast majority of guests attending events by Nicole have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.